<p>Trusted by market leaders, Ballotra is Malta’s premier tech, AI &amp; marketing agency. Specializing in effective digital campaigns, and AI &amp; tech buildouts.<br><br>We help businesses grow.</p>

Ballotra Media

Professional training

Wellness programs

&lt;h2&gt;About the Role&lt;/h2&gt;
&lt;p&gt;We’re looking for a Performance Marketing Specialist to join Ballotra’s growing performance team and take full ownership of paid media across multiple client accounts on Meta and Google. This role goes beyond execution you’ll own the strategy, scaling, and performance of every account you run, while directing creative to make sure what’s live is actually working.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;You’ll work within an established team, collaborating closely with creative and strategy to ensure campaigns don’t just run, they drive real business results. This is a hands-on role for someone who thrives in a fast-paced environment, understands numbers and people, and knows how to turn data into decisions.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;You’ll be trusted to manage budgets, identify growth opportunities, test aggressively, and scale what works, while maintaining performance efficiency across diverse client accounts.&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Key Responsibilities:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. Paid Media Strategy &amp;amp; Execution&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Own strategy, setup, and day-to-day management of Meta and Google campaigns across multiple client accounts.&lt;/li&gt;
&lt;li&gt;Manage 5-figure monthly ad budgets with full accountability for performance and spend efficiency.&lt;/li&gt;
&lt;li&gt;Build and run structured testing plans across audiences, creative, hooks, and offers, and scale what works.&lt;/li&gt;
&lt;li&gt;Monitor performance daily, spot trends early, and make fast, data-led decisions on budget shifts and campaign changes.&lt;/li&gt;
&lt;li&gt;Align paid media strategy with each client’s broader marketing objectives and business targets, not just platform-level KPIs.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;2. Creative Direction &amp;amp; Production&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Create and produce content for client social media accounts, alongside paid ad creative.&lt;/li&gt;
&lt;li&gt;Evaluate ad creative (hooks, formats, messaging, UGC, video) against performance data and flag what needs to change.&lt;/li&gt;
&lt;li&gt;Brief the design/video team on creative direction based on what’s converting and what isn’t.&lt;/li&gt;
&lt;li&gt;Contribute creative angles and offer ideas where paid media performance points to a gap.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;3. Client Communication&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Act as the paid media expert in client conversations, translating performance data into clear updates and recommendations.&lt;/li&gt;
&lt;li&gt;Flag risks or underperformance early and bring solutions, not just problems.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;QUALIFICATIONS&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Strong hands-on experience with Meta Ads and Google Ads &lt;strong&gt;(non-negotiable)&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Proven track record of creating, managing, and scaling campaigns profitably &lt;strong&gt;(non-negotiable)&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Case Studies must be provided&lt;strong&gt; (non-negotiable)&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Experience handling multiple client accounts and 5 figure ad budgets per month&lt;/li&gt;
&lt;li&gt;Strong understanding of marketing fundamentals, funnels, and KPIs&lt;/li&gt;
&lt;li&gt;Ability to align ad strategy with client goals and broader business targets&lt;/li&gt;
&lt;li&gt;Ability to evaluate and guide creative performance (hooks, formats, messaging, UGC, video ads)&lt;/li&gt;
&lt;li&gt;Confident in analysing data, spotting trends, and making performance-led decisions&lt;/li&gt;
&lt;li&gt;Excellent communication skills and ability to work independently&lt;/li&gt;
&lt;li&gt;EU-based and fluent in English&lt;/li&gt;
&lt;li&gt;Experience working in a performance-driven or agency environment &lt;strong&gt;(bonus)&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;TikTok Ads experience &lt;strong&gt;(bonus)&lt;/strong&gt;&lt;br&gt;&lt;br&gt;&lt;strong&gt;Nice to Haves&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;Basic video editing skills (CapCut, Premiere, or similar)&lt;/li&gt;
&lt;li&gt;Experience using a CRM&lt;/li&gt;
&lt;li&gt;Experience working with UGC creators or briefing external content talent&lt;br&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;COMPANY CULTURE&lt;/strong&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong&gt;Wellness Programme&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Work can get busy, and life doesn’t always slow down. Our Wellness Programme is designed to support your physical and mental health, so you can recharge, reset, and feel your best, at work and beyond.&lt;br&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong&gt;Online Courses&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Never stop learning. We cover online courses so you can level up in whatever area lights your fire. Want to master a new skill? We&#039;ve got you. Because self-growth isn’t just a want, it&#039;s a must.&lt;br&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong&gt;Hybrid Work&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;Working in your pyjamas? Whether it’s your home office, a cafe, or a friend in another country, we trust you to get things done your way. Productivity + comfort = the perfect combo.&lt;/p&gt;