Rimus Trading Agency Ltd. was the pioneer company of the Rimus Group. Established in 1964 initially as a sole trader, eventually developed into a company to concentrate primarily on the importation, sale and distribution of foodstuffs, biscuits and other baked products, sugar confectionery, chocolates and roasted nuts, most of which were sold through food stores. Due to changes in Government policy in the late 1980’s, with local markets being more liberalised, a strategy was adopted for RTA. to considerably expand its food importation business. This expansion has been complemented by a massively increased portfolio of food and other products, in order to meet escalating demand and changing tastes. The company imports on its own account, having its own frozen, chilled and ambient warehousing facilities. Having a strong sales team of 12 sales representatives, the company is active in both the retail and HORECA sectors. These are supported by a distribution network consisting of 11 trucks ensuring weekly supplies to all clients, as well as a team of Merchandisers and Promoters who ensure the best presentation and exposure of all the Company’s products and brands. The company has been very successful in introducing new brands on the local market and some can now be considered household names. The ability to introduce new brands and product lines, continuous marketing programs, and aggressive sales techniques enable the company to gain further inroads into the FMCG market. Rimus Riley Limited, the manufacturing arm of the Rimus Group was set up in 1975, and is now firmly acknowledged to be a leading biscuit and snack food producer in Malta. The company’s wide product range encompasses biscuits, wafers and snack foods – all marketed and sold under premium brand names on both the local and export markets. The sales, distribution and marketing of all Rimus Riley brands are handled by its sister company, Rimus Trading Agency. Wafers/Chocolate Snack Foods RRL was founded in 1975 as a joint venture between Riley Crisps UK Ltd. and Peter Muscat Scerri, and started producing snack foods which were previously imported from the UK. The company is currently run by the second generation of the Muscat Scerri family. The company till today has a very strong presence in the local market with the Mr. Riley brand. In 1981, the company went into the production of chocolates and wafers, mainly for the local market. With the liberalisation of the market in the 1990s, the company has stopped manufacturing these products. The company, today manufactures Ice Cream Wafers for local Ice Cream manufacturers. Biscuits In 1986, the company ventured into the manufacture of biscuits under the Regal brand. The company produces four lines of product: – Plain Biscuit – Creamed Biscuit – Chocolate Coated Biscuits – Co-extruded Biscuits