Head of Marketing

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Lead, mentor, and grow a high-performing marketing team.
• Stay ahead of industry trends, competitor activities, and market dynamics to refine marketing approaches.

Demand Generation & Growth Marketing

• Drive campaigns to generate high-quality leads.
• Optimise customer acquisition costs (CAC) through SEO, SEM, paid advertising, and digital channels.
• Implement marketing automation and CRM strategies to nurture leads and enhance conversion rates.

Brand & Positioning

• Establish strong voices and messaging across all brands that differentiate the company in a competitive market.
• Ensure consistency across all marketing channels, including the website, social media, and sales collateral.
• Develop compelling content, such as blogs, white papers, videos, and case studies, to engage target audiences.

Product Marketing

• Collaborate with product and sales teams to define value propositions and go-to-market strategies.
• Develop product messaging that highlights key benefits and resonates with customers.
• Equip internal stakeholders with materials, playbooks, and competitive insights.

Performance & Metrics

• Track and report key marketing KPIs, including lead generation rates, click-through rates, cost per acquisition (CPA), and others as defined by the business strategy.
• Leverage analytics tools to optimise campaigns and improve marketing effectiveness.
• Conduct A/B testing to refine messaging and tactics.

Partnerships & Community Engagement

• Conduct internal campaigns to promote business strategic objectives.
• Manage relationships with agencies, influencers, and media partners.
• Develop co-marketing initiatives with strategic partners and industry leaders.
• Foster community engagement through events, webinars, and sponsorships.

Requirements

• Proven experience in a senior marketing leadership role, preferably within a software or technology company.
• Strategic mindset with a strong track record of building marketing strategies, defining structures, and measuring results in all aspects of brand management.
• Financial acumen with the ability to develop, manage, and optimise marketing budgets effectively.
• Innovative and creative, while maintaining a structured and data-driven approach.
• Technologically savvy, with a deep understanding of digital marketing tools and trends.
• Strong negotiation and stakeholder management skills, with the ability to influence at all levels.
• Educational background in Marketing (Master’s degree preferred).
• Excellent communication skills, both written and verbal.
• Highly organised, with strong prioritisation and time management skills.
• Autonomous and self-motivated, able to take initiative and drive projects forward independently.
• Curious and adaptable, with a strong drive for continuous learning and improvement.