Immense Group

&lt;p&gt;We know you can be your best when feeling well and appreciated, thus we offer a workplace with amazing culture and benefits package which supports wellbeing to all our employees.&lt;/p&gt;
&lt;p&gt;Read more at&lt;span&gt; &lt;/span&gt;&lt;a rel=&quot;noopener noreferrer&quot; href=&quot;https://www.immensegroup.com/careers/culture/&quot;&gt;Culture – Immense&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;A taste of what you’ll do&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;We’re looking for an analytical mastermind who thrives on turning data into actionable insights.&lt;/p&gt;
&lt;p&gt;If you have experience in performance marketing and a passion for delivering results, we want to hear from you!&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Attribution &amp;amp; Marketing Measurement&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Develop and refine multi-touch attribution (MTA) models&lt;/li&gt;
&lt;li&gt;Implement, validate, and improve data-driven attribution&lt;/li&gt;
&lt;li&gt;Lead and maintain Marketing Mix Models (MMM)&lt;/li&gt;
&lt;li&gt;Design incrementality tests&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Reporting &amp;amp; Dashboarding&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Build and maintain automated dashboards&lt;/li&gt;
&lt;li&gt;Enable real-time performance monitoring&lt;/li&gt;
&lt;li&gt;Present impactful insights and reports to marketing leaders&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;ROAS &amp;amp; Budget Analysis&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Conduct deep-dive ROI analysis across a variety of marketing channels: Paid Social, Display, Affiliates, PPC, SEO, Influencers, and Offline media&lt;/li&gt;
&lt;li&gt;Provide strategic recommendations on budget allocation&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Campaign Analytics &amp;amp; Insights&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analyse the full marketing funnel and user segments&lt;/li&gt;
&lt;li&gt;Quantify the impact of creative, messaging, and placements on engagement and conversion&lt;/li&gt;
&lt;li&gt;Deliver post-campaign analysis with actionable recommendations&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Martech &amp;amp; Data Infrastructure&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Work closely with marketing operations to ensure accurate tagging, tracking, and data flow across platforms like Google Tag Manager (GTM), GA4, MMPs, and CDPs.&lt;/li&gt;
&lt;li&gt;Partner with data engineering to enhance the data model&lt;/li&gt;
&lt;li&gt;Support the integration of new marketing tools&lt;br&gt;&lt;br&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Who and what are we after?&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;3–5+ years of experience&lt;span&gt; &lt;/span&gt;in a data/analytics role within eCommerce, performance marketing, or iGaming.&lt;/li&gt;
&lt;li&gt;A strong command of&lt;span&gt; &lt;/span&gt;marketing attribution methodologies.&lt;/li&gt;
&lt;li&gt;Proficiency in&lt;span&gt; &lt;/span&gt;data visualization tools&lt;span&gt; &lt;/span&gt;(Power BI, Tableau, etc.).&lt;/li&gt;
&lt;li&gt;Hands-on experience with&lt;span&gt; &lt;/span&gt;marketing platforms&lt;span&gt; &lt;/span&gt;like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc.&lt;/li&gt;
&lt;li&gt;Familiarity with offline&lt;span&gt; &lt;/span&gt;marketing measurement and geo-based lift modeling.&lt;/li&gt;
&lt;li&gt;Solid understanding of&lt;span&gt; &lt;/span&gt;frameworks like ROAS, CAC, CLTV, and payback period.&lt;/li&gt;
&lt;li&gt;Background in&lt;span&gt; &lt;/span&gt;statistical modeling&lt;span&gt; &lt;/span&gt;and experimentation&lt;span&gt; &lt;/span&gt;(e.g., uplift modeling, Bayesian A/B testing).&lt;/li&gt;
&lt;li&gt;Familiarity with&lt;span&gt; &lt;/span&gt;affiliate analytics and tracking platforms.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Meet all the eligible criteria? Apply today and join the Immense Group team.&lt;/p&gt;
&lt;p&gt;Please take the time to read our Candidate&lt;span&gt; &lt;/span&gt;&lt;a rel=&quot;noopener noreferrer&quot; href=&quot;https://www.immensegroup.com/privacy-policy/&quot;&gt;Privacy Policy – Immense&lt;/a&gt;&lt;span&gt; &lt;/span&gt;prior to clicking ‘apply’.&lt;/p&gt;