Betsson Group

&lt;p&gt;&lt;span data-contrast=&quot;auto&quot;&gt;Excellent opportunity to join Betsson Group as our new Paid Social Specialist!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;THE CHALLENGE&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;We are looking for a professional with a relevant experience in managing advertising campaigns on social media (mainly, but not only, Facebook/Instagram, X, Snapchat), who will manage the daily activities on our ad accounts (including campaign setup and optimisation, budget management, account whitelisting and other tasks/workflows) as well as the communication with internal and external stakeholders.&amp;nbsp;You will proactively explore trends and activities in the gaming industry which could inspire the Group’s strategy for Paid Social.&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;h2&gt;RESPONSIBILITIES:&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Manage and execute/supervise paid social media activities and customer acquisition/retention efforts together with the Central Marketing team, the Regional teams and external suppliers.&lt;/li&gt;
&lt;li&gt;Support the Paid Social Manager on the execution of the quarterly plans across different platforms, always in alignment with the Regional marketing strategy and targets.&lt;/li&gt;
&lt;li&gt;Work together with the Content and Social Media team to create and suggest conversion-driven content and/or outsource the creation effectively.&lt;/li&gt;
&lt;li&gt;Support Regional Content specialist in the design and creation of high-quality and effective paid Social Media ads, including images/videos from existing templates and post copy.&lt;/li&gt;
&lt;li&gt;Support Regions in extensive A/B testing of creatives and audiences on our Social Media ads, to grant the best campaign optimization on each step of the customer funnel (branding, prospecting, retargeting).&lt;/li&gt;
&lt;li&gt;Monitor and review existing paid social activities, procedures and workflows on a daily basis, constantly being in touch with the Regional teams and the external suppliers.&lt;/li&gt;
&lt;li&gt;Take over the creation of periodical reports to be shared and discussed with internal stakeholders during our weekly/bi-weekly catch-ups.&lt;/li&gt;
&lt;li&gt;Take care of budget management on the accounts on a regular basis, suggesting tactics (always in alignment with our PS Manager) aimed to reach an optimal spend vs budget.&lt;/li&gt;
&lt;li&gt;Keep alignment with the activities of the other Biddable Teams (PPC &amp;amp; Programmatic) on their channels.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;strong&gt;Requirements :&lt;/strong&gt;&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;At least 4 years of hands-on ads management experience (Mandatory: Meta; optional: X, Snapchat)&lt;/li&gt;
&lt;li&gt;At least 2 years of experience in the Gaming industry&lt;/li&gt;
&lt;li&gt;Bachelor’s degree in marketing or equivalent (optional)&lt;/li&gt;
&lt;/ul&gt;
