Social Media and Marketing Administrator

OVERVIEW

The Social Media and Marketing Administrator is responsible for managing and executing the company's social media strategy, enhancing our online presence, and supporting various marketing initiatives. This role requires creativity, strategic thinking, and excellent communication skills to effectively promote our brand and engage with our audience.

Key Responsibilities

Social Media Management

· Develop and implement a comprehensive social media strategy across platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).

· Create, curate, and schedule engaging content, including text, images, videos, and infographics, to grow and maintain our social media presence.

· Monitor and respond to comments, messages, and inquiries in a timely and professional manner.

· Track and analyze social media metrics to measure the success of campaigns and adjust strategies as needed.

· Stay up to date with the latest social media trends, tools, and best practices to ensure the company remains at the forefront of digital marketing.

Content Creation and Management

· Collaborate with the marketing team to develop and execute content marketing strategies.

· Write and edit blog posts, newsletters, email campaigns, and other marketing materials.

· Ensure all content is aligned with the company’s brand voice and guidelines.

Marketing and HR Support

· Assist in the planning and execution of marketing campaigns, including digital ads, promotional events, and product launches.

· Conduct market research to identify trends, opportunities, and competitor activities.

· Help maintain and update the company website and other digital assets.

· Assist with the creation of marketing collateral such as brochures, flyers, and presentations.

· Supporting HR department in employer branding and developing social media platform to boost engagement and recruit new personnel.

· Supporting Junkets department

· Searching new and existing markets and effectively getting customers

· Supporting poker and strengthening regular poker database including events

· Searching new partners related to poker events.

Analytics and Reporting

· Generate regular reports on social media and marketing campaign performance.

· Use analytics tools to track the effectiveness of campaigns and provide insights for improvement.

· Present findings and recommendations to the marketing team and senior management.

Community Engagement

· Build and nurture relationships with influencers, partners, and customers to enhance brand loyalty, company engagement, employer branding and advocacy.

· Coordinate with customer service to address any issues or feedback from social media channels.

QUALIFICATIONS

Education and Experience

· Bachelor’s degree in marketing, Communications, Business, or a related field or

· 2+ years of experience in social media management and marketing.

· Proven experience managing social media platforms and executing successful social media campaigns.

Skills and Competencies

· Strong written and verbal communication skills.

· Proficiency in social media management tools.

· Familiarity with graphic design tools is a plus.

· Excellent organizational and multitasking abilities.

· Analytical mindset with the ability to interpret data and make data-driven decisions.

· Creative thinker with attention to detail.

Personal Attributes

· Proactive and self-motivated with a passion for digital marketing.

· Ability to work independently as well as part of a team.

· Strong interpersonal skills with the ability to build relationships and collaborate effectively.

Working Conditions

· Standard office hours with occasional evening or weekend work to meet deadlines or monitor social media activities.

· Occasional travel may be required for events, meetings, or training.