Social Media Manager

Overview

The Social Media Manager will implement the Company's social media, develop brand awareness, generate inbound traffic, cultivate leads and sales, encourage product adoption; ensure consistency in brand voice, cultivating a social media referral network whilst also ensuring that consumer queries are dealt with in a professional and timely manner. The role involves planning, developing, implementing, and managing strategies for the social media accounts of GSD business.

Responsibilities:

• Develop and optimise social media strategies, including expanding onto new platforms.
• Monitor and drive growth, traffic, and engagement across all brands.
• Create and review organic content and campaigns, setting clear performance targets.
• Analyse data and provide actionable insights; manage platform relationships (e.g. Facebook, Instagram).
• Support editorial and commercial teams across social platforms.
• Build and maintain relationships with Malta-based influencers.
• Track and report on social media trends.
• Define and monitor campaign KPIs.
• Collaborate with Brand Managers to implement brand-specific social media plans.

Skills:

• Microsoft Office & Social Media: Proficient in Excel, PowerPoint, and managing social media platforms.
• Data Analysis: Collects, organizes, and interprets data to identify patterns and solutions.
• Action-Oriented: Energetic, proactive, and thrives on challenges with minimal planning.
• Business Acumen: Understands business operations, market trends, and competitive strategy.
• Quick Learner: Adapts rapidly, experiments, and applies lessons from successes and failures.
• Priority & Time Management: Focuses on critical tasks, manages multiple projects, and eliminates roadblocks.
• Problem Solving: Uses logical, creative, and thorough approaches to tackle complex challenges.
• Process Management: Streamlines workflows, organizes teams, and optimizes resources.
• Results-Driven: Consistently exceeds goals and delivers top performance.
• Adaptability: Comfortable with ambiguity, change, and uncertainty.
• Creativity & Innovation: Generates original ideas and manages creative processes effectively.
• Presentation Skills: Engaging presenter in one-on-one, group, or formal settings; adapts to audience and topic.

Qualifications and Experience:

• Hold a Bachelor's Degree in Marketing, Communications, or other related field.
• Knowledge in Graphic Design is considered an asset.
• Minimum of 3 years of professional experience in social media marketing.
• Strong command of social media and analytics tools, including Meta Business Suite, Ads Manager, Google Analytics, and content sheduling platforms.
• Proven experience in executing both organic and paid social media strategies, influencer campaigns, and content performance analysis.

The General Soft Drinks Co. Ltd:

The General Soft Drinks Co. Ltd manufactures a wide range of soft drinks across Malta. We do this for brands owned by The Coca-Cola Company (TCCC) including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, and Kristal. We are an independent Coca-Cola bottler and are the sole licensed bottler for TCCC products in Malta. We employ over 240 people in Malta and Gozo at our manufacturing site, offices, and distribution centres. Our Company is committed to minimising the environmental impact of our products and operations, focusing on recycling. water stewardship energy and climate protection. Through our sister company, GSD Marketing Ltd we sell and distribute TCCC products manufactured in Malta as well as import, sell and distribute other TCCC products including Cappy Juices and Powerade. We also import. sell and distribute other brands including Monster, Bavaria, Stella Artois, Berlin Beer, Lowenbrau, and Cafe' Mauro on behalf of other brand owners.