CRM Project Manager - Central Services (13 month Maternity Cover)

The Wow

In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions.

With Central CRM Services focus, you will lead a team to provide highest quality service and value for the stakeholders in our ever-expanding environment. You specialize in projects that enable commercial CRM capabilities on existing and new markets, ensuring the operations are efficient and compliant.

A taster of what you will be involved with: 

• Full central CRM project life cycle ownership: successful project delivery will include full implementation from initiation to deployment for a few major or several minor initiatives simultaneously.
• Ensure that all projects are proceeding according to scope, schedule, and quality standards.
• Provide status reporting regarding project milestones, deliverables, dependencies, risks, and issues.
• Work creatively and analytically in a problem-solving environment demonstrating teamwork across multiple commercial regions, innovation, and excellence.
• Participate in establishing CRM best practices, strategy, templates, policies, and tools to expand and mature these capabilities for the Betsson Group.
• Ownership of the Central CRM Services to provide highest level of service and value for the organization
  • CRM content template management
  • Service communications
  • CRM training & incidents reporting
  • Email & landing page design
• Team management

What we are looking for

• A degree in economics, marketing, business or IT management or equivalent work experience 
• At least 5 years’ experience from igaming, ideally in a project management role
• Proven experience in successful project management
• At least 3 years’ experience from a people manager role.
• Can build and sustain effective communications with key stakeholders. 
• Good understanding of player segmentation, player bonuses and incentives. 
• Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush. 
• Genuine interest in the online casino sector and sportsbook betting products.