Digital Marketing Executive

About Our Client

Heroix is collaborating with an established healthcare distribution Business supplying pharmaceutical products, medical technology and clinical equipment across Malta and international markets. Working alongside respected global manufacturers, our Client supports public and private healthcare providers through reliable solutions, forward-thinking practices and lasting commercial relationships.

Role Overview

The Digital Marketing Executive will oversee results-focused online advertising initiatives designed to strengthen digital engagement, attract prospective customers and generate commercial returns. Through careful budget management, audience analysis and performance measurement, the successful candidate will help the Company improve the effectiveness of its digital activity across a varied portfolio of healthcare brands.

Key Responsibilities

• Digital Advertising: Develop and administer paid campaigns through platforms such as Google, Facebook, Instagram, LinkedIn, TikTok and other relevant online media.
• Campaign Optimisation: Refine audience selection, expenditure, bidding approaches and advertising assets according to performance data and business priorities.
• Cross-Functional Coordination: Work closely with colleagues responsible for content and social media to maintain consistency between creative material, campaign objectives and publishing schedules.
• Content Distribution: Arrange the release of authorised marketing material across the appropriate online channels.
• E-Commerce Support: Assist with product information, promotional activity and campaign-specific webpages within Shopify.
• Customer Journey: Review digital offers and supporting information to confirm that they are correct, clear and easy for customers to navigate.
• Marketing Analytics: Evaluate advertising results through platforms including Google Analytics 4, Meta Ads Manager and Power BI.
• Performance Reporting: Produce periodic reports that translate campaign information into practical recommendations for future marketing decisions.
• Tracking and Attribution: Apply and maintain dependable UTM parameters to support accurate measurement of traffic sources and campaign outcomes.
• Conversion Improvement: Contribute to controlled testing of campaign variations and recommend changes that may strengthen engagement and conversion performance.
• Additional Support: Undertake other relevant duties delegated by the Digital Channel Manager in line with evolving Business needs.

Qualifications, Skills and Attributes

• Education: Relevant training or certification in marketing, advertising, e-commerce or analytics would be advantageous.
• Experience: Between 2 and 4 years of relevant professional experience within performance-based advertising, online marketing or a comparable discipline is required. Previous responsibility for several brands would be beneficial.
• Advertising Expertise: Demonstrable capability in running paid campaigns through Google Ads and Meta platforms, including responsibility for advertising expenditure and quantifiable outcomes.
• E-Commerce Knowledge: Practical familiarity with Shopify and search engine optimisation tools is required.
• Analytical Skills: Strong ability to interpret marketing information, recognise patterns and turn findings into meaningful improvements.
• Language Skills: Excellent command of English is required to succeed in this role. The ability to communicate in Maltese would be an asset.
• Communication Skills: The ability to explain campaign findings and recommendations clearly to colleagues and senior decision-makers is essential.
• Interpersonal Skills: A cooperative approach and the confidence to work constructively with different internal stakeholders are important.
• Technical Skills: Competence in digital advertising systems, web analytics, campaign attribution and reporting tools is required.
• Organisation: The capacity to coordinate several campaigns, brands, deadlines and budgets accurately is essential.
• Self-Motivated: The successful candidate will demonstrate initiative, enthusiasm and a strong commitment to achieving defined commercial goals.
• Adaptability: A flexible mindset and the ability to respond effectively to changing priorities, platform developments and campaign results are required.
• Problem-Solving: The role calls for sound judgement when identifying underperformance and determining suitable corrective action.
• Continuous Development: A genuine interest in expanding digital marketing knowledge and keeping pace with developments in the field is expected.

What's on Offer

• Compensation: A competitive salary package reflecting the selected candidate’s experience and capabilities.
• Employment: A full-time position within an established Company.
• Product Discounts: Preferential employee pricing across the Company’s portfolio of brands.
• Health Insurance: Comprehensive private medical cover.
• Learning and Development: Access to opportunities that support continued professional and personal improvement.
• Workplace Culture: A friendly and inclusive environment where employees are encouraged to feel supported and welcomed.
• Career Development: Scope to broaden performance marketing expertise while contributing to the digital growth of an established healthcare Business.

What Heroix Offers

• Confidentiality and Discretion: Your job search will be handled with the utmost confidentiality and professionalism.
• CV Review: Receive candid and constructive feedback to enhance your CV.
• Interview Planning: Get personalised preparation sessions prior to your interviews.
• Cultural Fit Assessment: Understand the company culture to ensure it is the right environment for you.
• Long Term: Gain insights into the role and Company for a long-term, stable career move.
• Exclusive Opportunities: Access a broader range of job opportunities.
• Personalised Candidate Profile: Stand out with a detailed profile highlighting your strengths and skills.
• Ongoing Support and Guidance: Benefit from continuous support throughout your job search process.
• Networking Opportunities: Leverage our extensive network of industry contacts for exclusive positions.
• Time Efficiency: Save time and effort through our efficient and effective recruitment strategies.
• Tailored Job Matching: Find the right fit through customised job matching based on your skills and career goals.
• Feedback Loop: Stay informed and engaged through regular updates and feedback regarding your application status.

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Licensed and regulated by the Government of Malta under DIER Agency Licence No. 00412-2025