Betsson Group

&lt;p class=&quot;&quot; data-start=&quot;285&quot; data-end=&quot;565&quot;&gt;&lt;/p&gt;
&lt;p class=&quot;&quot; data-start=&quot;318&quot; data-end=&quot;602&quot;&gt;Betsson Group is seeking a senior leader to join our &lt;strong data-start=&quot;371&quot; data-end=&quot;398&quot;&gt;Global CRM &amp;amp; Engagement&lt;/strong&gt; department. Reporting directly to the &lt;strong data-start=&quot;437&quot; data-end=&quot;462&quot;&gt;Director of CRM &amp;amp; VIP&lt;/strong&gt;, this is a fantastic opportunity to join a passionate team of CRM enthusiasts and make a significant impact across our global operations.&lt;/p&gt;
&lt;p class=&quot;&quot; data-start=&quot;604&quot; data-end=&quot;761&quot;&gt;This role requires strategic vision, strong leadership, and a deep understanding of customer behaviour to drive CRM and VIP initiatives across all markets.&lt;/p&gt;
&lt;h3 class=&quot;&quot; data-start=&quot;763&quot; data-end=&quot;793&quot;&gt;&lt;strong data-start=&quot;767&quot; data-end=&quot;791&quot;&gt;Key Responsibilities&lt;/strong&gt;&lt;/h3&gt;
&lt;p class=&quot;&quot; data-start=&quot;795&quot; data-end=&quot;826&quot;&gt;&lt;strong data-start=&quot;795&quot; data-end=&quot;824&quot;&gt;Stakeholder Communication&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;827&quot; data-end=&quot;921&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;827&quot; data-end=&quot;921&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;829&quot; data-end=&quot;921&quot;&gt;Provide local Managing Directors with updates on CRM and VIP performance for their market.&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;923&quot; data-end=&quot;947&quot;&gt;&lt;strong data-start=&quot;923&quot; data-end=&quot;945&quot;&gt;Strategy Alignment&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;948&quot; data-end=&quot;1123&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;948&quot; data-end=&quot;1054&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;950&quot; data-end=&quot;1054&quot;&gt;Collaborate with the Head of VIP and lifecycle leads to translate group strategy into actionable goals&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;1055&quot; data-end=&quot;1123&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1057&quot; data-end=&quot;1123&quot;&gt;Ensure all CRM &amp;amp; VIP efforts align with overall group objectives&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;1125&quot; data-end=&quot;1148&quot;&gt;&lt;strong data-start=&quot;1125&quot; data-end=&quot;1146&quot;&gt;Review &amp;amp; Optimise&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;1149&quot; data-end=&quot;1499&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;1149&quot; data-end=&quot;1303&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1151&quot; data-end=&quot;1303&quot;&gt;Conduct monthly CRM &amp;amp; VIP business reviews with Analytics, focusing on budget investment and performance across lifecycle stages and customer segments&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;1304&quot; data-end=&quot;1415&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1306&quot; data-end=&quot;1415&quot;&gt;Use insights to continuously improve segmentation, offers, lifecycle management, and campaign effectiveness&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;1416&quot; data-end=&quot;1499&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1418&quot; data-end=&quot;1499&quot;&gt;Present CRM &amp;amp; VIP KPIs and optimisation initiatives to local Managing Directors&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;1501&quot; data-end=&quot;1528&quot;&gt;&lt;strong data-start=&quot;1501&quot; data-end=&quot;1526&quot;&gt;Automation Excellence&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;1529&quot; data-end=&quot;1743&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;1529&quot; data-end=&quot;1630&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1531&quot; data-end=&quot;1630&quot;&gt;Educate CRM Campaign Operations teams on the capabilities of the CRM Database Operations function&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;1631&quot; data-end=&quot;1743&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1633&quot; data-end=&quot;1743&quot;&gt;Empower teams to leverage data and predictive models to build advanced segmentation and lifecycle automation&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;1745&quot; data-end=&quot;1791&quot;&gt;&lt;strong data-start=&quot;1745&quot; data-end=&quot;1789&quot;&gt;Audience Segmentation &amp;amp; Data Enhancement&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;1792&quot; data-end=&quot;1991&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;1792&quot; data-end=&quot;1882&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1794&quot; data-end=&quot;1882&quot;&gt;Collaborate with the Data Product and Analytics teams to enhance audience segmentation&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;1883&quot; data-end=&quot;1991&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;1885&quot; data-end=&quot;1991&quot;&gt;Support the development of machine learning models, performance dashboards, and campaign reporting tools&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&quot;&quot; data-start=&quot;1993&quot; data-end=&quot;2012&quot;&gt;&lt;strong data-start=&quot;1997&quot; data-end=&quot;2010&quot;&gt;About You&lt;/strong&gt;&lt;/h3&gt;
&lt;p class=&quot;&quot; data-start=&quot;2014&quot; data-end=&quot;2029&quot;&gt;&lt;strong data-start=&quot;2014&quot; data-end=&quot;2027&quot;&gt;Education&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;2030&quot; data-end=&quot;2109&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;2030&quot; data-end=&quot;2109&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2032&quot; data-end=&quot;2109&quot;&gt;Bachelor’s degree in a relevant field or equivalent professional experience&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;2111&quot; data-end=&quot;2127&quot;&gt;&lt;strong data-start=&quot;2111&quot; data-end=&quot;2125&quot;&gt;Experience&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;2128&quot; data-end=&quot;2279&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;2128&quot; data-end=&quot;2206&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2130&quot; data-end=&quot;2206&quot;&gt;10+ years in CRM and VIP, preferably within the &lt;strong data-start=&quot;2178&quot; data-end=&quot;2204&quot;&gt;online gaming industry&lt;/strong&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;2207&quot; data-end=&quot;2279&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2209&quot; data-end=&quot;2279&quot;&gt;5+ years in a senior leadership role managing cross-functional teams&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;2281&quot; data-end=&quot;2297&quot;&gt;&lt;strong data-start=&quot;2281&quot; data-end=&quot;2295&quot;&gt;Key Skills&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;2298&quot; data-end=&quot;2670&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;2298&quot; data-end=&quot;2392&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2300&quot; data-end=&quot;2392&quot;&gt;Strong background in CRM strategy, performance optimisation, and stakeholder communication&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;2393&quot; data-end=&quot;2470&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2395&quot; data-end=&quot;2470&quot;&gt;Analytical mindset with the ability to turn data into actionable insights&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;2471&quot; data-end=&quot;2524&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2473&quot; data-end=&quot;2524&quot;&gt;Exceptional communication and presentation skills&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;2525&quot; data-end=&quot;2611&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2527&quot; data-end=&quot;2611&quot;&gt;Comfortable leading teams working with CRM Database Operations and SQL-based tools&lt;/p&gt;
&lt;/li&gt;
&lt;li class=&quot;&quot; data-start=&quot;2612&quot; data-end=&quot;2670&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2614&quot; data-end=&quot;2670&quot;&gt;Collaborative, cross-functional approach to leadership&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=&quot;&quot; data-start=&quot;2672&quot; data-end=&quot;2694&quot;&gt;&lt;strong data-start=&quot;2672&quot; data-end=&quot;2692&quot;&gt;Desirable Skills&lt;/strong&gt;&lt;/p&gt;
&lt;ul data-start=&quot;2695&quot; data-end=&quot;2758&quot;&gt;
&lt;li class=&quot;&quot; data-start=&quot;2695&quot; data-end=&quot;2758&quot;&gt;
&lt;p class=&quot;&quot; data-start=&quot;2697&quot; data-end=&quot;2758&quot;&gt;Experience working with &lt;strong data-start=&quot;2721&quot; data-end=&quot;2728&quot;&gt;SQL&lt;/strong&gt; and &lt;strong data-start=&quot;2733&quot; data-end=&quot;2746&quot;&gt;QlikSense&lt;/strong&gt; is a plus&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3 class=&quot;&quot; data-start=&quot;2760&quot; data-end=&quot;2787&quot;&gt;&lt;span style=&quot;font-size: 10pt;&quot;&gt;&lt;strong data-start=&quot;2764&quot; data-end=&quot;2785&quot;&gt;Why Join Betsson?&lt;/strong&gt;&lt;/span&gt;&lt;/h3&gt;
&lt;p class=&quot;&quot; data-start=&quot;2788&quot; data-end=&quot;2998&quot;&gt;Life at Betsson is fast-paced, exciting, and full of opportunities to make an impact. If you thrive in a dynamic environment where innovation, ownership, and collaboration are celebrated, you’ll fit right in.&lt;/p&gt;
&lt;p class=&quot;&quot; data-start=&quot;3000&quot; data-end=&quot;3108&quot;&gt;Join a diverse and multicultural team where your contributions drive real change across a global business.&lt;/p&gt;
&lt;p class=&quot;&quot; data-start=&quot;3518&quot; data-end=&quot;3626&quot;&gt;&lt;strong data-start=&quot;3518&quot; data-end=&quot;3548&quot;&gt;Ready to lead and inspire?&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;&quot; data-start=&quot;3518&quot; data-end=&quot;3626&quot;&gt;Apply now and take the next exciting step in your CRM leadership journey.&lt;/p&gt;


Director of CRM Performance & VIP

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English - Full professional proficiency (Advantage)

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