Head of Marketing

About Our Client
Our Client operates a well-known destination that combines retail, hospitality, entertainment, and dining. They focus on creating a pleasant, practical experience for visitors, while staying closely connected to the local community. They are quality focused, hands on, and keen to keep improving rather than standing still.

Role Overview
The Head of Marketing is a senior leadership role responsible for shaping and delivering the overall marketing, communications, and brand experience across a diverse portfolio spanning retail, food and beverage, entertainment, and lifestyle offerings. Reporting directly to the Chief Operations Officer, this role plays a critical part in driving commercial performance, strengthening brand positioning, and ensuring a consistent and compelling customer journey across all touchpoints. The position also involves leading and developing a high-performing marketing team while working closely with senior stakeholders to support broader business objectives.

Key Responsibilities

• Brand Strategy and Positioning: Define, build, and continuously evolve the overarching brand strategy to clearly communicate the Business’s unique value, strengthen brand equity, and create meaningful emotional connections with customers.
• Integrated Marketing Campaigns: Plan and deliver multi-channel marketing initiatives across digital, social media, experiential, partnerships, and traditional platforms, ensuring campaigns are aligned with commercial goals and target audience needs.
• Customer Engagement and Growth: Design targeted promotions, concepts, and engagement initiatives tailored to different market segments, driving footfall, loyalty, and revenue across all categories.
• Leadership and Collaboration: Lead, mentor, and inspire the marketing team while working closely with senior management and department heads to ensure marketing activity supports wider operational and strategic priorities.
• Performance, Insights and Budget Management: Manage marketing budgets effectively, track performance through defined KPIs, analyse market trends and competitor activity, and use data-driven insights to optimise future strategies and return on investment.

Qualifications, Skills, and Attributes

• Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• Experience: A minimum of 10 years’ experience in senior marketing and brand roles, ideally within retail, hospitality, lifestyle, or related consumer-focused industries.
• Language Skills: Excellent command of English is required to succeed in this role. The ability to communicate in Maltese would be an asset.
• Communication Skills: Strong written, verbal, and presentation skills, with the ability to convey complex ideas clearly to a wide range of audiences.
• Interpersonal Skills: Confident and collaborative approach, capable of building strong relationships with internal teams, partners, media, and external stakeholders.
• Technical Skills: Proven expertise in integrated marketing campaigns, brand management, digital and social media, public relations, and content development.
• Organisation: Highly organised with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Self-Motivated: Proactive and driven, with a strong sense of ownership and the ability to lead initiatives from concept through to execution.
• Problem-Solving: Analytical and solution-focused, able to interpret performance data, respond to challenges, and adapt strategies effectively.

What's on Offer

• Compensation: A competitive base salary with performance-based incentives.
• Working Hours: Full-time role with standard office hours.
• Other Benefits: A comprehensive benefits package typical of this senior leadership role, which includes health insurance and other performance-related benefits.
• Career Development: Opportunities for professional growth and advancement within a dynamic and expanding company.

What Heroix Offers

• Confidentiality and Discretion: Your job search will be handled with the utmost confidentiality and professionalism.
• CV Review: Receive candid & constructive feedback to enhance your CV.
• Interview Planning: Get personalised prep sessions prior to your interviews.
• Cultural Fit Assessment: Understand the company culture to ensure it’s the right environment for you.
• Long Term: Gain insights into the role and company for a long-term, stable career move.
• Exclusive Opportunities: Access a broader range of job opportunities.
• Personalised Candidate Profile: Stand out with a detailed profile highlighting your strengths and skills.
• Ongoing Support and Guidance: Benefit from continuous support throughout your job search process.
• Networking Opportunities: Leverage our extensive network of industry contacts for exclusive positions.
• Time Efficiency: Save time and effort with our efficient and effective recruitment strategies.
• Tailored Job Matching: Find the perfect fit with customised job matching based on your skills and career goals.
• Feedback Loop: Stay informed and engaged with regular updates and feedback on your application status.

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