Marketing Executive - Eden Cinemas

Marketing Executive - Eden Cinemas

Job Summary:

Forming a part of Eden Leisure Group’s marketing team, the Marketing Executive for The Eden Cinemas is responsible for developing and implementing marketing strategies to drive ticket sales, promote new releases, enhance customer engagement, and maximize revenue for the cinema. This role involves coordinating promotional campaigns, managing social media and digital marketing, collaborating with film distributors, and organizing events to attract and retain audiences.

Key Responsibilities:

Marketing & Promotions:

• Develop and execute marketing campaigns for new movie releases, special screenings, and cinema events.
• Work closely with film distributors to leverage promotional materials and exclusive content.
• Plan and implement local marketing initiatives, partnerships, and sponsorships to drive footfall.
• Oversee the production of promotional materials, including posters, flyers, digital ads, and in-cinema displays.
• Brief videographers for videos and upload videos to various media
• Brief photographers and coordinating photoshoots

Digital & Social Media Marketing:

• Manage the cinema’s social media accounts, creating engaging content to increase brand awareness and customer interaction.
• Plan and execute paid advertising campaigns across digital platforms (Facebook, Instagram, Google Ads, etc.).
• Monitor social media trends and audience feedback to optimize marketing strategies.
• Develop and manage email marketing campaigns, newsletters, and customer loyalty programs.

Event Management & Community Engagement:

• Organize themed events, and influencer collaborations.
• Coordinate PR and media outreach to generate press coverage for events and promotions.

Data Analysis & Reporting:

• Track marketing campaign performance and analyze key metrics to measure effectiveness.
• Monitor competitor activities and industry trends to identify new opportunities.

Budgeting & Administration:

• Manage the cinema’s marketing budget efficiently.
• Ensure marketing expenses align with business goals and ROI expectations.
• Coordinate with internal teams (operations, sales, and customer service) to align marketing activities with overall business objectives.
• Liaise with the accounts department: prepare purchase orders; booking orders; update marketing spend; prepare invoice requests;
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
• Keep tabs on deadlines of all campaigns and activities and fulfil tasks within the required timeframe without being prompted;
• Brief designers for artworks and send artworks to various media;

Key Skills & Qualifications:

• Proven experience in marketing, preferably in entertainment.
• The candidate must be proficient in writing PR, articles, and copy
• Strong knowledge of digital marketing, including social media, and email marketing.
• Excellent written and verbal communication skills.
• Knowledge of Photoshop and Adobe creative suite would be considered an asset;
• Creative thinking with a passion for movies and entertainment.
• Ability to manage multiple projects and work in a fast-paced environment.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, and email marketing software.