Marketing Manager

About Our Client

Our Client operates within the events, expos, and branded merchandise industry. They specialise in organising and managing large-scale events, delivering end-to-end solutions that ensure seamless execution and memorable experiences.

Role Overview
The Marketing Manager will lead and execute strategic marketing initiatives across multiple channels to enhance brand visibility and engagement. This role combines digital marketing expertise, content oversight, and campaign management to support the Company’s growth objectives.

Key Responsibilities

• Strategy Development: Design and implement marketing strategies that align with the goals of the Business while maintaining consistent messaging across all channels.
• Digital Campaign Management: Plan, execute, and optimise campaigns across Google Ads, social media platforms, and other digital channels to drive engagement and conversions.
• SEO Oversight: Implement and monitor search engine optimisation strategies, including on-page, off-page, and technical SEO, to boost online presence.
• Website Management: Maintain and update WordPress websites, ensuring content is current, optimised, and user-friendly.
• Content Creation and Collaboration: Oversee the production of digital content, email campaigns, and promotional materials, working closely with internal teams and external partners.
• Analytics and Reporting: Track campaign performance, analyse data, and produce actionable monthly reports to inform marketing decisions.
• Budget Management: Allocate and manage marketing budgets across channels efficiently to maximise ROI.
• Trend Monitoring: Keep abreast of emerging marketing tools, platforms, and industry trends to ensure the Business remains competitive.

Qualifications, Skills, and Attributes

• Education: Degree in Marketing, Communications, or a related discipline.
• Experience: Proven background in managing and optimising Google Ads campaigns and other digital marketing channels. Experience with social media marketing, email campaigns, and content strategy is essential.
• Language Skills: Excellent command of English is required. The ability to communicate in Maltese would be advantageous.
• Communication Skills: Strong written and verbal communication for campaign content and stakeholder interactions.
• Interpersonal Skills: Effective collaboration with internal teams, external partners, and vendors.
• Technical Skills: Proficiency with Google Ads, Meta Ads, LinkedIn Ads, SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), WordPress, and basic design tools such as Canva or Adobe Creative Suite.
• Organisation: Ability to manage multiple campaigns and projects simultaneously with attention to detail.
• Self-Motivated: Driven to meet objectives and take initiative in a fast-paced environment.
• Problem-Solving: Analytical mindset to identify issues, optimise campaigns, and improve marketing outcomes.

What's on Offer

• Compensation: Competitive base salary with performance-based incentives.
• Working Hours: Full-time position.
• Career Development: Opportunities to grow professionally and take on greater responsibilities within the Company.

What Heroix Offers

• Confidentiality and Discretion: Your job search will be handled with the utmost confidentiality and professionalism.
• CV Review: Receive candid & constructive feedback to enhance your CV.
• Interview Planning: Get personalised prep sessions prior to your interviews.
• Cultural Fit Assessment: Understand the company culture to ensure it's the right environment for you.
• Long Term: Gain insights into the role and company for a long-term, stable career move.
• Exclusive Opportunities: Access a broader range of job opportunities.
• Personalised Candidate Profile: Stand out with a detailed profile highlighting your strengths and skills.
• Ongoing Support and Guidance: Benefit from continuous support throughout your job search process.
• Networking Opportunities: Leverage our extensive network of industry contacts for exclusive positions.
• Time Efficiency: Save time and effort with our efficient and effective recruitment strategies.
• Tailored Job Matching: Find the perfect fit with customised job matching based on your skills and career goals.
• Feedback Loop: Stay informed and engaged with regular updates and feedback on your application status.

Heroix - Rise to New Heights

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