Flexible working hours

Powerhouse Malta - Audiovisual & Events

&lt;p&gt;&lt;strong&gt;About the Role&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We&#039;re looking for a hands-on marketing professional to join us on a freelance basis. You&#039;ll take ownership of marketing execution end-to-end: from strategic input, through campaign design, to content production and delivery.&lt;/p&gt;
&lt;p&gt;This is a B2B-focused, lead-generation-driven role.&lt;/p&gt;
&lt;p&gt;Success is measured on one thing above all: &lt;strong&gt;qualified leads generated.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What You&#039;ll Do&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Execute marketing campaigns from concept to delivery: plan, design, and deployment&lt;/li&gt;
&lt;li&gt;Support the team in making strategic decisions and strategies. Delivering on the final outcome.&lt;/li&gt;
&lt;li&gt;Run targeted B2B campaigns across relevant platforms, tailoring approach and creative to different audience segments&lt;/li&gt;
&lt;li&gt;Produce polished content (graphics, short-form video, campaign assets) from raw footage and photos&lt;/li&gt;
&lt;li&gt;Use specialised marketing tools and platforms to optimise performance and extend reach&lt;/li&gt;
&lt;li&gt;Report on campaign performance against lead-generation targets&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;What We&#039;re Looking For&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Proven track record of generating leads through marketing campaigns&lt;/li&gt;
&lt;li&gt;Solid experience working in B2B environments&lt;/li&gt;
&lt;li&gt;Experience running targeted/segmented campaigns&lt;/li&gt;
&lt;li&gt;Experience with META, Google Ads, SEO and possibly LinkedIn advertising&lt;/li&gt;
&lt;li&gt;Broad, hands-on knowledge of marketing platforms and tools (ads, automation, analytics, etc.)&lt;/li&gt;
&lt;li&gt;Ability to adapt messaging, format, and channel to different target audiences&lt;/li&gt;
&lt;li&gt;Comfortable working as an embedded fractional team member - autonomous, but collaborative&lt;/li&gt;
&lt;li&gt;Practical content production skills. Able to turn raw footage/photos into publish-ready assets&lt;/li&gt;
&lt;li&gt;Self-sufficient: own equipment, own tool subscriptions, own way of working&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Engagement Details&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Freelance contract. Individual contributors only&lt;/li&gt;
&lt;li&gt;Hybrid working, with occasional required in-person meetings&lt;/li&gt;
&lt;li&gt;8 hour-weekly commitment&lt;/li&gt;
&lt;li&gt;Success measured against lead-generation outcomes&lt;/li&gt;
&lt;/ul&gt;

Marketing Specialist Freelancer

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English - Full professional proficiency (Required)

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