Sales Coordinator

This role is responsible for ensuring continuous customer service by providing sales route coverage whenever required, coordinating daily sales activities, and supporting the Sales Executive / Small & Medium Manager in achieving departmental objectives. The successful candidate will also play an active role in identifying opportunities to improve sales performance, merchandising standards, customer service, route efficiency, and in-store execution across all assigned territories.

Key Responsibilities

• Provide relief cover for Sales Representatives during leave, absence, or peak operational periods.
• Ensure all assigned sales routes are serviced efficiently and customers receive the expected level of service.
• Build and maintain strong customer relationships while promoting the company's products and services.
• Identify opportunities to increase sales, improve product visibility, and maximise revenue across customer accounts.
• Monitor stock levels at customer outlets and recommend appropriate ordering to minimise out-of-stock situations.
• Ensure merchandising standards are maintained, including product placement, shelf presentation, pricing, and promotional displays.
• Observe market trends, competitor activities, pricing, and customer feedback, and communicate findings to management.
• Identify operational inefficiencies affecting sales performance and recommend practical improvements.
• Conduct regular visits to retail outlets to assess execution standards and identify opportunities to improve sales performance, route planning, customer service, merchandising, and operational efficiency.
• Work closely with Sales Representatives to implement best practices and maintain consistent service standards across all routes.
• Coordinate with the Sales Executive / Small & Medium Manager to ensure effective route planning and customer coverage.
• Assist in introducing new products, promotions, and marketing initiatives.
• Ensure sales reports and customer records are completed accurately and submitted on time.
• Support the onboarding and coaching of new Sales Representatives when required.
• Ensure compliance with company policies, health and safety procedures, and operational standards.
• Carry out any other duties related to the role as assigned by management.

Requirements

Applicants should possess:

• Previous experience in FMCG sales, merchandising, or retail sales coordination.
• Experience in managing customer relationships and achieving sales targets.
• A strong understanding of merchandising principles and retail operations.
• A valid driving licence.
• Excellent communication and interpersonal skills.
• Strong organisational and planning abilities.
• Commercial awareness and the ability to identify sales opportunities.
• Good problem-solving and analytical skills.
• The ability to work independently and manage priorities effectively.
• Good knowledge of Microsoft Office applications.
• Flexibility and adaptability to changing business requirements.