About This Job
Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!
A taster of what you will be involved with:
- Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
- Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
- Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
- Use AMP script to develop dynamic content in SFMC.
- Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
- Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
- Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
- Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
- Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
- Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
- Define data validation, cleansing, deduplication rules and processes in SFMC.
- Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
- Assist in the technical and architectural framework for the SFDC applications.
- Ensuring scalability of all the solutions developed.
- Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
- As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
- Able to communicate technical and business solutions by developing and presenting information to multiple audiences.
What we are looking for
- University degree in Computer Science, Information Systems, or a related field.
- Salesforce Certified Marketing Cloud Developer (or equivalent certification).
- At least 3 years of hands-on experience with Salesforce Marketing Cloud.
- Strong knowledge of Salesforce administration (minimum 1 year).
- Solid understanding of SQL, data modeling, and integration methods.
- Strong documentation and knowledge-sharing mindset.
- Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
- Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
- Experience with JavaScript
- Experience with Salesforce Service Cloud and Sales Cloud is a plus.
What we offer
Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.