About This Job
Excellent opportunity to join Betsson Group as our new full time Senior CRM Manager - Casino Retention.
THE WOW
Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.
In this role you are accountable for the successful end-to-end delivery of below the line (BTL) Casino retention campaigns and communications across a variety of the group’s brands and markets. You will be measured on your ability to impact top-line KPIs; your main objectives are to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value.
THE CHALLENGE:
You will definitely be busy! Here is a taste of what you will be involved with:
- Customer Communication and Campaigns: Manage and execute hyper-segmented Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
- Project Management: Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Automation and Scalability: Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.
- CRM Budget: Utilise advanced prediction modelling to optimise the CRM spend budget. This ensures investment in the right customer segments to drive growth and minimise budget wastage.
- Campaign Optimisation: Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.
- Analysis: Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve Casino retention lifecycle offers and player communications to maximise profitability.
- Process Improvement: Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.
- Localisation and Compliance: Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand competitor activity, regulatory requirements, limitations, and local trends.
- Cross-Team Collaboration: Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
- Stakeholder Reporting: Provide reporting to senior stakeholders on the success of lifecycle activities, demonstrating a deep understanding of what motivates Casino customers.
YOU ARE GOOD AT:
- Good understanding of player segmentation, player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Genuine interest in the online Casino sector with a deep understanding of the slots product category.
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
- Experience from working in a multi-brand and multi-jurisdiction environment.
EXTRA AWESOME:
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or one of the Scandinavian languages is a significant plus.
WHAT IS IN IT FOR ME?
Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.