About This Job
We are now looking for an Italian speaking Senior Sportsbook and CRM Manager who will be responsible for the growth of Sportsbook in one of the many dedicated markets we operate in. You will have a strong focus on the Sportsbook offering for the Betsson Brand in Italy. Up for the challenge?
A taster of what you will be involved with..
The main responsibilities include but are not limited to:
- Responsible for driving Betsson.it overall strategy with regards to Sportsbook and CRM.
- Lead and coordinate a dedicated Product and CRM team, reporting directly to him/her.
- Manage and coordinate trading and risk for Betsson.it Sportsbook.
- Manage and coordinate the technology road for the Sportsbook product.
- Work closely with other Product and Operations departments, to ensure that the site experience and customer journeys are optimized, maximising usability across all devices.
- Responsible for the entire customer base in the region, assuring that an efficient CRM strategy is applied for any stage of the player lifecycle.
- Conceptualize promotions, prepare and coordinate the promotional calendar for the Italian region.
- Plan and coordinate the automatic lifecycle strategy with the scope of decreasing churn and enhancing player engagement.
- Delegate the execution of the CRM plans and of the Sportsbook roadmap, making sure that tasks are delivered in time and with the highest standards, acting as main point of reference for campaign execution.
- Supervise everyday activities of Sportsbook and CRM, being ready to react accordingly to business needs.
- Monitor and report the performances of all Sportsbook and CRM actions, constantly optimizing them and proposing new approaches to enhance effectiveness.
- Manage the CRM Spend budget, optimizing the bonus spend across value segments and products.
- Gathering competitor insights and gap analysis.
What we are looking for..
- Native Italian Speaker
- Minimum of 5 years working in a similar role for the Italian market
- Experience working with Sportsbook (product or commercial)
- Passionate about sports
- Developing and delivering the Sportsbook roadmap
- Managing Sportsbook campaigns and optimising bonus spend
- A creative personality and a leader
- Good communicator with other departments (CRM, VIP, Content, Marketing etc)
- A team player capable of working in high-tempo environment
Why Betsson Group?
We get it, everyone is hiring! So what makes us different?
- We have 60 years’ worth of knowledge in the iGaming industry.
- From our multi-brand, multi-market and multi-product offering, we are providing our customers with the best game play options around.
- When it comes to our awesome Betssonites, we have over 70 different nationalities sitting in over 17 different global offices working as one team – we will let you interpret how diverse we are!
- Learn more here about why you should seriously consider becoming our next Betssonite!